Nike's Controversial Kaepernick Stance Had No Major Effect on Brand Image

Exactly one year ago this week, many outraged fans were considering a brand boycott after Nike decided to support NFL star Colin Kaepernick in his pubic fight against racial injustice and police brutality. In a controversial move, Nike decided to make Kaepernick the face of its "Just Do It" campaign, which signaled the brand's support of the athlete's mission. Many Nike fans were not on board with Nike's stance, and the brand saw an immediate four percent dip in stock value. Despite initial back...